In this case (Individual Case 2) too, your analysis will inform the decision of the main protagonist. The difference here is that you are looking at a different type of organization**. This means, you will have to critically reflect on the usefulness of particular financial information, on the purpose of the organization, the reason for the existence of the particular (Mine101) store, the funding structure of the organization, the risks related to the funding structure, the level of financial literacy of the actors, and its consequences for the provided financial information.
Your case report should include the following sections:
Outline the specifics of this type of organization
Discuss the purpose of the organization and its importance as well as challenges for the decision making
Include a short description of the funding structure, discuss what impact the funding structure has on the organization
Provide a PESTEL analysis for the organization
Political dimension: how can political decisions affect the funding structure?
Economic dimension: how can economic growth influence funding or donations, or how do unemployment rates potentially impact demand for WCH’s services?
Social dimension: how can income levels (or income inequalities) or other social conditions influence the demand for WCH’s services?
Technological dimension: Do technological advances potentially influence WCH’s funding or services?
Environmental dimension: how can environmental issues (such as society’s environmental awareness regarding climate change, pollution, waste reduction etc.) influence WCH’s funding or services?
Legal: How can legal aspects influence the demand of WCH’s services (e.g. what about stricter domestic violence regulations?) – as a lot of this dimension goes beyond the content of this course, try to find one example if you can – it is okay to remain vague.
Clearly outline why the organization decided to run the Mine101 store
Describe the main decision that has to be made by the protagonist, and the purpose of this report.
3. Analysis of the case
Briefly discuss the trends in the used-goods industry and how the trends affect Mine101 and Yeo’s decision
Provide a SWOT analysis of the Mine101 store – assess whether the business model of this social enterprise is sustainable; pay particular attention to the risks
Reflect on the degree of operating leverage; how would you usually calculate the contribution margin in a merchandise business; why can you not apply the same method here? Would you consider Mine101 as an organization with high fixed cost or variable cost structure? What does that imply in relation to the DOL and the related risk?
Identify the alternatives (options between Yeo will need to decide)
Explicitly select criteria for the decision making (the evaluation criteria have to be presented in the report!). This section should include a reflection on whether return on investment is an appropriate measure for the performance evaluation of Mine101, or whether other financial or non-financial performance measures would be more appropriate. Include quantitative criteria (cash flow and accounting profit) and qualitative criteria (including criteria based on the organization’s mission) in your selection.
4. Discussion of alternatives
Critically discuss the alternatives in the light of your evaluation criteria, and the ranking of your criteria
Your discussion should be based on the evidence (data from your in-depth analysis) that supports or disputes the alternatives to inform your decision
Provide a (high-level) overview of what you have done: the alternatives you have analyzed and the criteria you have selected as the most useful for the decision-making
This is to help the reader to condense the information you have provided throughout the analysis section and discussion of alternatives
Non-profit organizations often have a different mindset and do not treat financial information with the same care as for-profit organizations. Describe what type of information you would have needed to provide a more in-depth analysis of the case (if you were the financial manager, what type of information would you produce, collect, or present?)
Provide a recommendation based on your analysis and discussion.
The recommendation should be presented in a separate section, even if your conclusion leads to the recommendation.
This is the part Yeo will present to the board
This section should not repeat the analysis; it should not include the discussion of the different alternatives. It should provide the recommended alternative and the evidence to back-up the recommendation (based your analysis).
This section can be short.
Calculate the minimum sales revenue required to achieve the additional cash flow to fund the child advocacy worker
Critically discuss positive cash flow vs. accounting profit – in relation to the minimum sales requirement to fund the child advocacy worker.
Discuss how to forecast the 2013-2014 cash flow from operating activities and accounting profit. In this section, you should discuss your assumptions of future revenues and future expenses. Based on your assumptions, provide a sample forecast. You don’t have enough information to do an accurate forecast. This exercise is to think about potential assumptions. For instance, if you assume that the board decides to implement the suggested revenue-generating activities (everything else equal), what would the revenue of 2013-14 be?
Evaluation of your selected qualitative criteria
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