Unfortunately, more often than not, organizations fail to adapt to the ever changing social, political, economic, and technological landscape. Many organizations become the victims of their own success. In fact, from the original 1955 Fortune 500 list, only 71 companies remain today. Perhaps the maxim, change or die, is truer than ever.
Many businesses that were once household names, but failed to survive include Blockbuster Video, Kodak, Borders, Sears, Pan-Am, USPS, Hummer, Blackberry, Abercrombie & Fitch, and JC Penny, to name a few. Select one of the previously mentioned companies or one of your own choosing. From the perspective of the ADKAR model, USAID’s best practices, and/or Dawson’s nine considerations on the process of organizational change, in a double-spaced, 4 to 6 page essay, not including the cover page, title page, or list of references, discuss the primary reasons why the company failed. What went wrong? What was assumed? What was ignored? What did leadership need to do differently? Be sure to begin your essay with a brief introduction and historical synopsis of the organization. Consider using these questions as headers in your paper.
Preface your assignment with the CUC assignment cover sheet; use APA format and style throughout. Provide citations (in text) and a list of references for the ideas you discuss, paraphrase, and/or quote. See the Grading Rubric for Assignment #1 for additional guidance. Submit your assignment no later than Sunday of Week 2, 11:59 PM CST. (15 points)
Learning Objectives: 1, 2, 3, 5, & 6
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