1. Concerns around using the crowd: Why did you select sharing proprietary knowledge, instead of setting up the process, or the effect of using the crowd on core morale as your key concern? (100 words)

2. Imagine that you are writing a memo to the CEO of a TV Station. You have been tasked with outlining the value of crowd-related transformations, and the effect this might have on the core. It is important to explore the potential value of decentralization in relation to the centralized systems that are already in place, in order to ensure that the business remains cohesive. Your memo should address the following points:
* How could decentralization, through the use of the crowd, benefit the station? You do not need to give specific examples of how the crowd could be used in your atation. Instead, outline the general features, and related benefits, of the crowd.
* How could you prepare the core of the staion for the shift (or perceived shift) in power and authority that comes with including the crowd? (300 words)

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3. Crowd challenge: For a TV station, design a specific challenge (also known as an experiment) with clear outcomes that the crowd can participate in.
To determine the kind of challenge that suits the station, ask yourself these questions:
• Where does the staion need to move beyond today’s known state-of-art and internal knowledge?
• Or, where might external expertise or creativity bring fresh ideas into the station?
• Or, how might dispersed knowledge help in forecasting a specific crucial future event?
Now that you have thought about the kind of crowd-related transformation that suits your TV station, outline the design of the challenge and list clear outcomes. (200 words)

4. Evaluating crowd results: Use the principles of data-driven decision-making from to propose how to measure the performance of the crowd using machines.
Focus on the following:
• How could machines evaluate (or help to evaluate) crowd submissions for the challenge you identified in Question 1?
• What kind of data would you collect and analyze? (200 words)

5. Impact on the business: Assuming that the experiment from Question 3 works well, how might you expand the use of the crowd to make it a routine resource for your company? Include a suitable crowd-related transformation in the TV staion. Use the Matrix of Change editable PDF template that you have used for previous ongoing project submissions to indicate how you could include this transformation in the station and the existing practices and processes that have already been included there. Determine if the new process will complement or compete with existing practices. (50 words)

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