clearly address each issue identified in the questions,
b. perform a THOROUGH ANALYSIS, addressing possible solutions, and justifying your
recommendations and conclusions. It is important to address the “how” and “why” of your
recommendations and conclusions, in addition to “what”. This is a major part of your case
c. write clearly and in an organized manner.
d. Let me know how much you have learned from the assigned readings and class discussions by
citing them in your cases. Clarity and organization are important in your cases, as well as in all
other projects and assignments.
e. Follow proper formatting for paper and citations. The format for all cases and projects will be
the same, with exception of the elevator pitch/prototype project.
f. If a student or a team plagiarizes any material, they will earn a zero on the case and may be
expelled from the program.
b. time management. I also encourage you to use such techniques as a fishbone diagram or a
mindmap to answer your case questions.
Case 1: “What’s stifling creativity at Coolburst?” is the first case assignment and one that you do
not have purchase, but you can download it from Galileo’s “Business Source Complete”
database. The reference is Wetlaufer, Suzy. (1997). What’s stifling creativity at CoolBurst?
Harvard Business Review, Sept-Oct, 36-51. Thoroughly answer following questions and address
1. What about the company (structure, policies, practices or procedures, reward / compensation
system, culture, management style) is stifling creativity and
supports creativity at CoolBurst?
2. What changes are needed to make CoolBurst a learning and innovative
Organization and in what priority or order and why?
3. What will Luisa Reboredo, as the new CEO, need to do in order to successfully
implement these changes that you discussed in question 2 above? How will Luisa
prepare herself to accomplish the changes in question 2.
c. 1Q , 2 pages
2Q , 1page
3Q, 1 page
e. If you focus the references were wrote with the description for Case 1
g. And you can take any reference that you think is useful from internet
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