1. Where has Uber been most successful? Least successful? Why?
2. Why might some markets have more potential profit for Uber than others? What factors determine how a firm can or cannot unlock profits in each market?
3. How would you describe Uber’s launch strategy in the markets highlighted in the case?
4. Uber faces the challenge of continued regulatory pushback going forward. Should Uber concede to regulators’ demands, continue to fight, or exit certain markets? What specific recommendations would you make for Uber’s global strategy?
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