Existing business model: core competencies and resourcesWhat are the key resources that create value for customers and support the company’s competitiveness (i.e. financial resources & key assets, IP, skilled staff, customer relationships)? What valuable partnerships have been established (e.g. with suppliers, other stakeholders) and how are these partners integrated in the organization. What are core competencies of the organization (e.g. key activities, processes that the company is doing well, including problem solving, innovation, production)?
Industry and macro environmentWhat are key factors that influence the industry (technological trends, regulatory environment)? What are industry forces (e.g. suppliers and other partners – to what extent does the organization depend on them? Competitors- who are the dominating players? What can we learn from them? How big is the market (domestic customers in different segments)? How competitive is the market (number, price, product offering).
Business strategyIn relation to these main competitors, what are the competitive advantages/disadvantages of the organization? What is their offering and how do they compete (price, quality, etc)? Which is the most important customer segment they focus on (demographics etc., needs, growth potential)? What is their cost structure? What is the current size, growth opportunities (what are the customer needs and demands, are there signs that the demand increases/decreases)? Is there an area where customers are unsatisfied? Where is the organization strong? Where is the organization at risk? What will happen if they continue on their current path?
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