Compose an email to the Chief Public Health Officer that details a plan for distributing Vaccine X and explains the reasons and impacts of your choices (how will your plan likely affect the population?).
The email must be written in complete paragraphs and you must include the following in your response:
1. A thesis statement that outlines your plan and your rationale. (4 marks)
Note: there is no right answer here – it’s up to you to come up with a plan and provide evidence and explanation to help justify why you think it’s the best strategy.
2. Direct quotations from at least 3 different sources (primary, secondary, or tertiary). They may be academic or professional sources. The evidence should be introduced and analyzed properly. (6 marks)
3. Provide correct MLA or APA in-text citations and reference entries for each of your sources. (6 marks – 1 per citations and 1 per reference)
4. Use Brewer’s model for strategic communication in your letter. Be sure to highlight or provide text notes to indicate which of the following you’ve used and where in your letter (you might highlight the sentences the same colour, insert footnotes and tell me what the sentences are doing, or insert notes on the side of the page and tell me). (4 marks)
§ Identify the goal: what is the outcome that you want to happen?
§ Understand your audience: You guys know this by now – understanding audience values help us to understand needs.
§ Communicate the value: Demonstrate what the other person can get out of the situation
§ Express the need: Use the value to express the need that they both want – combat the resistance that people are facing through challenges.
EXAMPLE OF BREWER’S MODEL:
Okay, Ellie, we need to brush your teeth before bedtime so that you don’t get cavities. But this fight isn’t really about brushing your teeth, is it? I think that you don’t want to go to bed because you’re having fun playing with us. Yeah? So here’s the thing: we really like playing with you too, but if you don’t get enough sleep, you won’t grow up healthy and strong. I understand that you’re frustrated, but if you brush your teeth quickly, we can do something fun before bed, like read a story or play Octonauts (her favourite cartoon).
Also, I hear you when you say that you don’t like it when we count – that stresses you out, doesn’t it? Okay, daddy and I will talk tonight and come up with some other ways to deal with these sorts of situations, and we won’t count anymore because it makes you angry. However, that means that you’re going to have to work on your listening skills. We don’t want to fight with you at bedtime, Ellie, and I don’t think that you like fighting with us either, so daddy and I will talk and come up with some new ways of doing things. We can talk about this more tomorrow, okay?
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