Contemporary cases and global marketing

The student will have to read the L ́OréalinChinacaseprovidedthroughtheapp Teams and will have to come up with 20major lessons learned from the situation the company confronted, as well as 10 major solutions or ideas to help the company to overcome that situation and to avoid something like that from happening again in the future. It is highly advisable to look for the L ́Oréalcompanyin China and other Asian countries on the internet and analyze it’s past and present product portfolio as well as its international marketing strategy.

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-Cover Page-Course #, Course Title, Assignment #, Word count
-Index
-Summary of the case, plus 20 issues, plus 10 solutions.
-Conclusions
-Referencing
-Turnitin uploading(Plagiarism Control)

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