Country Analysis Paper

Project Description

This assignment is to develop a broad understanding of cultural diversity in terms of cultural value, consumer behavior, and market environment. Each student is required to investigate information regarding the selected country’s cultural and consumer variables.

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The following are the list of countries you can choose for this project: Brazil, Canada, China, France, Germany, India, Italy, Japan, South Africa, South Korea, Spain, United Kingdom, a country of your choice (except the U.S.A)

Paper Format

Submit a 5-pages written paper excluding cover and references pages. The written paper format should be a 1-inch margin on all sides, use double space, Times New Roman or Arial, and 12 font size.

The paper should cover the following components:


Introduction: Describe the research purpose and address the reasons why the selected country is important in global markets.

Cultural Variables: Identify characteristics of culture of the country in terms of: (a) language; (b) geographic condition; (c) religions; (d) cultural value, and (e) lifestyle.

Consumer Variables: Identify consumer characteristics in the country in terms of (a) consumer needs, (b) preferences of products or services in the retail setting, (c) consumption trends in the country.

Comparative Analysis: Analyze similarities and differences in cultural and consumer variables between the U.S. and the selected country.

References: At least 10 references using APA style.Click here for APA style reference tutorial.

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