To the writer: I will be including the file that was submitted from my team. This is this week’s assignment. Attaching the file just in case if the writer needs to know more.
Have you considered cultures and microcultures when defining your team’s target segment? Do additional research and as a team, create a short slideshow including the following components:
Identify 1–2 microcultures (not already identified) that may further refine your target segments.
Explain how these microcultures are expected to influence their attitudes toward your brand.
If these cultures need to be targeted separately, choose one with which to proceed for the remainder of the course assignments.
Incorporate any necessary changes in your team positioning statement based on the addition of your targeted microculture
In the slide notes, write well-constructed paragraphs to explain your slides and to provide the necessary rationale and sources of support for your slides.
Include in-text citations in the notes (not the slides) in APA format.
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