The marketing communications plan includes product description and branding, objectives, the justification for selecting the market/segments, the marketing communication tools, costs, schedule.
Product analysis (branding, unique selling proposition)
Target market profile
Objectives (corporate, marketing, marketing communications)
Marketing communications strategy (e.g. positioning)
Promotional/ communications methods (mix): e.g. titles of publications, radio stations, social
media platforms targeted*
Budgets (summary of costs of the dissemination of marketing communication messages)*
Control and evaluation of the campaign
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