E-commerce

ELECTRONIC COMMERCE
TERM PAPER
WINTER 2020

PLEASE SUMBIT YOUR WORK NO LATER THAN APRIL 14TH. WRITE YOUR NAME AND STUDENT ID ON THE FIRST PAGE.
This work includes three independent sections. Each section has a set of questions. You need to cite at least THREE references in each section (choose any style for your citations). The references can be from research journals, conferences proceedings, books or official web sites of branded organizations. Use Bishop’s electronic journals or other public online databases to find your references. Use 1.5 line spacing. You can insert models and tables to support your answers.

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SECTION A : ONLINE ADVERTISEMENT
a. Discuss why it is very challenging for organizations to calculate the financial benefits (returns) of online advertisement. Research has shown that although organisations spend a lot of money in all kind of online advertisement, they are finding it very difficult to calculate the return on investment. (1.5 to 2 pages)
b. Google Analytics is a fantastic tool made by Google. It helps organizations track their Web traffic and social networks, view their ads spending performance and take corrective actions. Dashboards and other features are also supported by the Software. Explain all the features that are supported by Google analytics. Be very explicit. Don’t just copy and paste from Google.com. Show me that you understand what each feature does. ( 1.5 to 2 pages)

SECTION B: ONLINE CUSTOMER RELATIONSHIP MANAGEMENT
a. Online customer relationship management proved to be very effective than offline CRM. Explain the different factors that can explain this fact. Read about what researchers say and add your own understanding about this fact. (1.5 to 2 pages).

b. Organizations that have implemented ERP (Enterprise resource planning systems) are more likely to be successful in implementing online Customer relationship management. Explain why this makes sense (1.5 to 2 pages).

SECTION C: BUILDING ELECTRONIC COMMERCE BUSINESSES.
a. Search electronic databases and find three multichannel retailers such as Walmart that failed their online businesses. A good example is Sears. You may use Sears as the first example. Please write one page for each retailer. For each retailer, describe the most striking failure factors. (1.5 to 2 pages)
b. Same as in question a above but this time do the same for those who succeeded their online businesses. An example would be Walmart. (1.5 to 2 pages).

9 citations total
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