either red ocean strategy or blue ocean strategy as a result of market positioning analysis (using tools such as Porter’s five forces and Boston’s Box) and internal capability analysis (based on concepts such as resources, capabilities and core competences). If you can link your case company with the above strategies/concepts it would be enough. In addition to Lecture 3 ppt slides on Moodle, a further explanation on this topic is widely available on website, for example
https://www.viima.com/blog/innovation-strategy#strategy-choice-cascade
As you can see from the rubrics for this assignment (last page of the Course Outline on Moodle for MN5570), we expect this assignment to be focused on the case company but with some support or underpinning from the literature on innovation strategy, as described above. Evidence of briefly introducing the above strategies or concepts and then applying them in analysing the case company will be sufficient. This way your assignment will be more analytical and logically stronger.
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