EDU585_LEC_95_2020_FALL_I Week 2 – Prospects and Recruits


Enrollment managers must determine which data should be collected, examined, and used in their admissions office to make relevant marketing and recruitment decisions that will assist the institution in reaching their institutional enrollment goals. Enrollment managers are always looking for data that will make the difference.

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Initial Post Instructions

Review the document called Fall Semester Operations Research. This Excel spreadsheet contains sample information on recruitment, marketing methods, and fund allocation for a small private institution that offers primarily seated courses. Now imagine that you are the administrator at this university and you have seen the effects of the demographic shift in your recruiting area. This has resulted in a steady decrease in enrollment over the past five years, leading to loss of revenue, budget cuts, and layoffs. In an effort to increase enrollment, the university has decided to pursue online education.

Respond to the following:

Based on the data provided, how would you shift your allocations to better suit the marketing and recruitment of the online student?
How are their needs and expectations different?
How does that impact recruitment practices, techniques and expenditures?
Writing Requirements
A strong initial post typically requires a minimum of 350 words.
A strong response post typically requires no less than 200 words.
For standard requirements, review the Discussion and Written Assignment Expectations.
For grading details, see the Discussion Forum Grading Rubric (50 pts).
Tips for Success
Meeting the minimum number of posts does not guarantee an A; you must present an in-depth discussion of high quality, integrate sources to support your assertions, and refer to peers’ comments in your secondary posts to build on concepts.
Be sure to cite the data from the case when you respond.
Weekly Learning Goal(s): 1, 2
Describe how universities market their institution and recruit students (CLO 4).
Identify current trends in marketing and recruiting college students (CLO 1, 4).

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