Essay plan – Discuss the role that hospitality business development play

Hospitality business of choice: Will let you decide as long as it is a well known hotel chain or restaurant chain situated in Singapore where information are easy to gather online for future references

Guidance Notes: You are required to submit a Plan of your Essay which compromise.
An outline of what you intend to discuss within each section of your essay, that is to say:
• Introduction (to include a brief mention of your intended research approach and your overall methodology i.e. how you are going to structure your work)
• Main discussion (structured using paragraphs – headings may be used for the purposes of preparing the Plan but are not appropriate in the Essay itself)
• Conclusion (i.e. what do you foresee as being the end point of your discussion).
• Indicative references (two textbooks; two academic journals; two websites) listed in accordance with the conventions of the 6th APA Referencing System.

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Assessment Criteria
• Research: evidence of background reading and investigation; quality and relevance of sources and material gathered 20%
• Methodology: proposed method and approach; intended structure; indicative industry examples 25%
• Content: viability and relevance of proposed content; breadth and depth of intended study; perceived levels of comprehension and understanding of principles and issues 30% • Indicative references: relevance; breadth; currency; balance; citation practice 15%
• Presentation and format: writing style; clarity; spelling and grammar; conformance with required format 10%

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