Euro Disneyland Analysis

Euro Disneyland Analysis

The integrative case entitled Euro Disneyland is presented at the conclusion of Part 2 in your text. This case offers an excellent opportunity to perform an in-depth analysis of the role of cultural differences in international.
NOTE: To fully address the questions that are posed as part of this case analysis, you will need to apply concepts and terms from Part 2 of your text (chapters 4, 5, and 6).
Please read the case—Parts 2.1a and 2.1b—and please answer the following questions.
Questions (2.1a)
1. Using Hofstede’s four cultural dimensions as a point of reference, what are some of the main cultural differences between the United States and France?
2. In what way has Trompenaars’ research helped explain cultural differences between the United States and France?
3. In managing its Euro Disneyland operations, what are the three mistakes that the company made? Please explain.
4. Based on its experience, what are three lessons the company should have learned about how to deal with diversity? Describe each.
Questions (2.1b)
1. What cultural challenges are posed by Disney’s expansion into Asia? How are these different from those in Europe?
2. How do cultural variables influence the location choice of theme parks around the world?
3. Why was Disney’s Shanghai theme park so controversial? What are the risks and benefits of this project?
4. What location would you recommend for Disney’s next theme park in Asia? Why?

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