Please see my Assessment 1 submission. It has already been marked and received 21.5 out 30. This is now the follow up to that submission.

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I will supply all lecture slides and journal articles provided during the course. You will need to conduct further research at Huntington’s NSW ACT website. You can look up their Financial Reports for more information to assist in this report.

This report requires creative thinking. I have attached the “Fundraising Plan – Outline Worksheet” which is a guide to how the structure of the report should be. All these sub-headings should be used and the questions answered specifically relating to Huntington’s NSW / ACT.


The first assessment which I submitted is the ground work for this assessment.

Info from first assessment can be used.
Fundraising audit looks to the past, whereas this assessment is about the fundraising plan that looks to the future
Discuss corporate social responsibility to PEST analysis


When discussing ethical and legal considerations, it is:

for Huntington’s NSW ACT as they go ahead in developing the recommendations we put forth (see below objectives and overall strategy)
Aim is to outline your ethical framework as a fundraiser (putting yourself in a position of a fundraiser and how you will approach fundraiser in an ethical way (eg. Like three traditional perspectives – which one resonates the most … Or rights balance approach?)
How will you represent people with Huntington’s disease? (Ethical or Legal consideration)
How this informs the options of the fundraising plan


Objectives and overall strategy

The half way point between the fundraising audit and the fundraising plan
After the conclusion of the analysis and introduction to your analysis
You have outlined where we have been and now you are look at where we are going to
So we know the problem statement, now what are the objectives? For example, we need to raise $75,000 or find a sustainable source of funding for one of HNA’s programs or build relationships with a new market
Could only be one objective or could be a few – but need to clearly state what they need from this fundraising plan
You need to articulate the overall strategy or approach for developing these options by identifying areas of opportunity or weakness (such as opportunities to develop stronger relationships with corporate partners) eg. “one of the overall strategies is for HNA to enter into new markets to find some sustainable funding”
So overall strategy is the overall approach to achieving those objectives


The Options

Develop three distinct detailed options to help meet the objectives
One MUST be related to a FUNDRAISING EVENT (e.g. Develop “Walk 4 Hope” in a new way, mobilise current strategies to make them more of a success, or come up with a new fundraising event.
You can do both. But one needs to be an event.
In these options, you will provide a detailed overview and analysis of potential options for strengthening the strategic revenue mix and meeting the fundraising objectives
Identifying the market vehicle and strategy
then you are analysing the strengths and weaknesses of this particular option
you are linking the option back to the resources of the organisation and thinking about how it capitalises on the strengths or mitigates the weaknesses of the resources you’ve identified
Supports all of this with research! Research and ideas of:
The particular donor market
The particular option
The particular way the fundraising can be carried out


These options are quite detailed are like little portraits of where HNA could go
You could produce options that build on each other like: Step 1, Step 2, Step 3. They could be one for each market … Or identify three areas and
Either way you go … There needs to be a strong link back to the fundraising audit and supported by research


No need for a conclusion. It goes before the recommendations and this report, will be the “options”


Key Tips

Really create a strong line / connection from Fundraising Audit to Fundraising Plan
Use the fundraising plan worksheet
Visualise as much of the information as you can. Bullet points, figures, diagrams, etc. Use interesting ways to present the information and options. Large tables or figures can go into the appendix (to stay under word count)
Integrate research into what you are saying and apply it to HNA as specifically as you can (the key readings talk quite broadly but its your job to really think about how it applies to your organisation specifically). Make sure that anything you think about – you think about what it means for the organisation.

You can see my assessment 3 DRAFT for the options part. You can see my thought process. Please feel free to call me to elaborate further or pick your own.

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