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PSYC-FP3210 – Summer 2020 – Section 03 Assessment 2
PSYC-FP3210 – SUMMER 2020 – SECTION 03
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Assessment 2

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Riverbend City Child Development Center Brochure
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Overview
Create a brochure for the Riverbend City Child Development Center that advertises a service for young children that incorporates theory and scholarly research.

In your psychology career, you may find yourself working for an agency or organization that offers medical, counseling, or behavior analysis services, and you may be asked to design literature or marketing materials to promote these services in your community. Not only will you need to have strong communication skills, but you will need to understand human development, which will help you design effective services and meet the needs of children, families, and people of all ages.

For this assessment, you will practice these skills by designing a brochure for the Riverbend City Child Development Center that advertises a service of your choice.

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Resources
Infancy and Toddlerhood
The textbook chapters will help you understand the physical, cognitive, and social development of infants and toddlers.

Physical Development
Read the following chapter to explore aspects of physical development in the first two years, such as major body changes and brain development. You will also learn about the dynamic systems theory of motor development and the differentiation theory of perpetual development.

Berk, L. E. (2018). Exploring lifespan development (4th ed.). Boston, MA: Pearson. Available in the courseroom via the VitalSource Bookshelf link.
Chapter 4, “Physical Development in Infancy and Toddlerhood,” pages 91–117.
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Assessment Instructions
Preparation
In your psychology career, you may find yourself working for an agency or organization that offers medical, counseling, or behavior analysis services, and you may be asked to design literature or marketing materials to promote these services in your community. Not only will you need to have strong communication skills, but you will need to understand human development, which will help you design effective services and meet the needs of children, families, and people of all ages.

For this assessment, you will practice these skills by designing a brochure for the Riverbend City Child Development Center that advertises a service of your choice. If you need help on creating a brochure in Word, watch the following tutorial.

Excel, Word and PowerPoint Tutorials From Howtech. (2013, June 25). How to make a brochure in Microsoft Word [Video] | Transcript. Retrieved from https://www.youtube.com/watch?v=2-wuhi2W-Yc
Instructions
Using the Brochure Template [DOCX], complete the following:

Design the brochure for an audience of parents with young children.
Choose a service that you would like to advertise.
Describe the benefits of the service.
Support your description with scholarly research.
Connect your service to a psychological theory or perspective.
For example, how would an after-school program connect to cognitivism?
Apply APA code of ethics:
American Psychological Association. (n.d.). Ethical principles of psychologists and code of conduct. Retrieved from https://www.apa.org/ethics/code/index
Be sure to include information from the confidentiality, advertising, and therapy sections.
Information from the confidentiality and therapy sections can be provided via a disclaimer or small print.
The information from the advertising section should be applied to the way you design the brochure and the information you chose to include.
Submit the completed brochure as your deliverable for the assessment.

Competencies Measured
By successfully completing this assessment, you will demonstrate your proficiency in the course competencies through the following assessment scoring guide criteria:

Competency 1: Apply information literacy skills to topics in human lifespan development.
Support claims with scholarly sources.
Competency 2: Interpret human behaviors using theories of human lifespan development across developmental domains.
Differentiate the discipline of psychology from other disciplines.
Describe key characteristics of a cognitive, biological, or sociocultural service.
Competency 3: Explain research found in scholarly articles related to human lifespan development.
Describe the value and limitations of a psychological theory related to lifespan development.
Competency 4: Apply ethics to problems in human lifespan development.
Apply the APA code of ethics when designing and including information for a psychology-related service.
Competency 5: Communicate with clear purpose, organization, evidence, tone, and sentence structure.
Write for the specific audience of parents with young children.
Organize information to fit the purpose of advertising a service.
Include APA-style citations when including references.
Note: Faculty may use the Writing Feedback Tool when grading this assessment. The Writing Feedback Tool is designed to provide you with guidance and resources to develop your writing based on five core skills. You will find writing feedback in the Scoring Guide for the assessment, once your work has been evaluated.

Riverbend City Child Development Center Brochure Scoring Guide
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How to use the scoring guide
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