CHOSEN TOPIC= EMIRATES AIRLINE-UNITED ARAB EMIRATES
IB PLAN (Business Plan)
IB Plan guideline is provided below in the syllabus (about 7-8 pages recommended). This project is designed to help students learn to develop a global business plan and integrate various IB functions (e.g., environment, marketing, finance, and human resources) into the plan.
IB Business Plan Guidelines
1. Pick a product (goods and services) and a country (e.g., Mexico, France, China): it could be an existing product or a new one. Most students choose an existing product (e.g., Honda Civic, Delta Air, legal service) or a store (online or offline). Do NOT select the U.S. for a country to market since you must write an IB (International Business) paper.
2. Develop marketing strategy, Human resource, and Finance Strategies. Localize your strategy to fit the foreign country market you selected (e.g., local currency, local promotion).
3. For marketing strategy, use all three components of the marketing strategy-target market, 4 Ps, business environment (e.g., competition, technology)
4. For HRM strategy, apply recruiting, training, evaluation, and compensation.
5. For finance strategy, discuss funding source and amount, revenue and payout timetable, cost (breakdown desirable, but only estimates). You can make up numbers.
6. Write about 7-8 pages in volume (double-spaced) with proper subheadings for better organizing your paper.
7. Deadline: Tuesday, May 5
8. Provide references (no minimum number requirement for the references) and give proper respect to the source of information.
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