INTRODUCTION TO MARKETING, CONSUMER, AND PRODUCT

Analyze why & how each of the three marketing factors (1:political and regulatory factors, 2: technological environment, and 3: social-cultural factors) will impact the Keto Industry/products. Explore strategies to overcome the threats and/or capitalize on opportunities to product life cycle with regard to the Keto Industry/products. Be sure to consider branding.

NOTE: All or nearly all of your research will come from the articles used in this module’s readings (attached). The focus of this assignment is application and critical thinking. Since you are engaging in research, be sure to cite and reference the
sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged.
Use the attached APA-formatted template (MKT301 SLP1) to create your submission.

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