Principles of Marketing
Create a service or product, research it, write a five-page paper in the following format(12inch font Times New Roman with 1inch margins double spaced), a powerpoint presentation.
Be clear on the purpose of the service or product. Answer the following questions:
Is there a need for a product or service? Who is your target audience? What are the benefits for the consumer? Who are your competitors? Why should consumers choose your product or service? Is your offering unique? Is it part of a product line? Will you have a social responsibility component? How will you brand it? Be creative and innovative.
Another option is to think of a company that is no longer in business and how you can reposition the brand.
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