The Role of Promotion
View the video A Bedtime Story: The Little Blue Planet at https://vimeo.com/367075090 Research the Advocado Green Mattress company to determine its target markets through advertising, promotion, and social media. After viewing the video, write a 800-1000 word paper in which you address the following questions:
Who does The Advocado Green Mattress Company consider to be its core consumers?
How does the company use the knowledge (of who their core consumers are) to decide how to market Advocado Green Mattresses?
Which type of product advertising does Advocado Green Mattress Company use?
Does the Advocado Green Mattress Company use consumer sales promotion? If so, what is the primary promotion they use?
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