Please read “Case Application 1: Planning for Holiday Shipping at FedEx” on page 272 of your text and answer the following: How can the planning process help FedEx meet the company’s goal of meeting on-time delivery promises? FedEx noted that inclement weather and last-minute online sales surges impacted the company’s ability to deliver packages by Christmas. How could planning help overcome unexpected challenges such as these in the future? Would it be valuable for FedEx to gather competitor intelligence? Why or why not?
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