Managerial Accounting and Finance in the Hospitality Industry-Materials for Financial Feasibility Study

Directions for Completing the Financial Feasibility Assignment

You will prepare and present two pieces of information. They include your completed Excel template and a written report that explains your findings with charts and graphs along with a narrative describing your assumptions and recommendation.

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Details of the Financial Projections Narrative Report

This section summarizes the key financial information that readers will see in the detailed Pro Forma Financial Statements. It should open with a brief recap of the key metrics of the project to set the stage for further analysis. For example, this analysis is for a 126 room Courtyard by Marriott hotel. Construction cost are $22 million, which comes to a cost per key of $174,603.

The section should include at least the following information for the property’s first five years of operation:

 Anticipated rooms revenue with descriptions of ADR, Occupancy and RevPAR

 Total revenue

 Total departmental income

 Gross operating profit

 Net operating income

 Internal Rate of Return


As you discuss each of the points, you should remind the reader of the information on which the numbers are based. For example:

· When discussing ADR and occupancy assumptions explain the historical trends, pipeline data along with market demand generators

· When discussing rooms revenue, include the ADR and occupancy assumptions

· When discussing total revenue, indicate your assumptions about the other sources of revenue

To make the information easier for readers to understand, your narrative description should be supported with appropriate graphical presentations of the data. For example, you might show a breakdown of revenues in a pie chart and use line graphs to illustrate growth in ADR, RevPAR, NOI, etc.

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