Develop a company identity by creating a strategic mission, vision, and values statement
Mission Formulation and Statement
For this discussion, you will pick one scenario below. It will be the continued focus of your written strategic marketing analysis plan:
An existing company currently in financial struggle or at risk of bankruptcy
A new business (does not exist) with a new and innovative product
A company that could benefit from a new product due to market staleness or with products in the mature stage PLC
Formulate a mission statement that meets the Mission Formulation and Statement criteria, as you learned from Chapter 2 of our text. Your post should describe all five components:
Market definition (customer targets)
Use APA style
Be sure to support your post with at least one quality academic reference and examples
Days of engagement: 3
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