1. Choose a brand that represents a product that you like. (Apple iPhone)
2. Discuss how the product fits your lifestyle or psychographic.
List two features of the product and assess how they transform into benefits for you.
3. Analyze how the company uses advertising or other messages, such as email marketing, to appeal to your interests and senses.
Since you are engaging in research, be sure to cite and reference the source(s) in APA format.
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