1.Reading Assignment [Note: Some links may need to be copy pasted to your browser, in order to be opened.]
Beyond Meat SEC S-1 Public Offering Document Prospect Summary pages 1 to 5 (do not read section for Risks); Management Discussion & Analysis (MD&A) pages 56 thru 58 (do not read operating expenses) & 61. https://www.sec.gov/Archives/edgar/data/1655210/000162828019004543/beyondmeats-1a5.htm
Beyond Meat Financials in 10-K pages 74, 75 & 78 – see attached
Article – Early Market Businesses Product Diffusion Curve
Video – New Beyond Burger gets even closer to the real thing https://www.youtube.com/watch?v=XxPTipuPKFA
Article WSJ – Tyson’s New Nuggets Swap In Peas for Chicken, as Meatless Frenzy Grows https://www.wsj.com/articles/tysons-new-nuggets-swap-in-peas-for-chicken-11560422820
Article WSJ – Plant-Based Meat Makers Compete on Price https://www.wsj.com/articles/plant-based-meat-makers-compete-on-price-11583233200?emailToken=ce0c24add845e373e7cc04158ee185d5PfqFJsoq9xaZ/HyCNcQDsLJAeIjBzie0kKnsB3tBr7GihZqd0ZjzGwJhuqQsaWxr16lZephyHEbORD2IDQu5+skpKCUo9zjn5N2uwfDr/hQ%3D&reflink=article_email_share
Statista Chart – Apple iPod’s New Product / maturity / decline graph https://www.statista.com/chart/10469/apple-ipod-sales/
2.Questions for you as Beyond Meat’s CMO:
What is the Prize?
What are your Marketing Strategy Recommendations? Must be supported by the Takeaways from your frameworks.
What are your relevant Frameworks analyzed?
What are the respective Takeaways? What are the significant international considerations? Is Europe a weakness, opportunity or threat? Why?
Given your BMH&F, what is the range of your future annual investment in $ Billions which includes strategies to accomplish your Prize? Why?
You have to answers all these questions with analysis and explaining everything. I give you a lot of links that you have to read to be able to complete all these questions.
You have to complete these questions writing in the format of the picture I upload as a file.
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