In essence, with reference to the same company Report 1(Harry Potter), you are required to propose a set of objectives and identify, detail and justify the strategies and marketing programme that can be used to achieve those objectives – you are not to use existing strategy(ies). Instead you should develop your own strategy(ies).
Report two (phase 2) should include the following:
Growth Strategies (if the objectives set refer to growth/improvement of current position)
Selection of Competitive Advantage
Targeting and Positioning
Marketing Mix Programme
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