For this project, you will produce a media critique that analyzes how a specific magazine or television advertisement uses cultural myths, values, or beliefs to appeal to the target audience of the ad. You may choose to write about an advertisement that appears in any type of magazine. You should take into account the type of magazine in which the advertisement appears, and how that helps to define the target audience. As an alternative, you could choose to examine a television or radio advertisement, but if you do, you will need to have some way to save or copy the ad so you can view it as many times as you need to, or you might be able to find a copy of the ad on YouTube or the company’s website. As an alternative, you might pick an ad that is repeated frequently and take very good notes when you watch it. Your commercial needs to be LESS THAN TEN YEARS OLD. Otherwise, you will not be able to fully understand the cultural references made within it.
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