Chapter 9 of your text discusses the elements of persuasion and public relations.
What are the three objectives of persuasion in public relations work?
MODES OF PERSUASION
•Ethos: (sometimes called an appeal to ethics), then, is used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity.
•Pathos: (appeal to emotion) is a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.
•Logos: (appeal to logic) is a way of persuading an audience with reason, using facts and figures.
Which objective do you think is the most difficult to accomplish? Easiest? Explain with specific examples.
Why are audience involvement and participation important in persuasion? Explain with a specific example using the nine factors of persuasion detailed in the text.
Reber, D.L.W.G.T.C.B. H. (2015). Public Relations: Strategies and Tactics. [Purdue University Global Bookshelf]. Retrieved from https://purdueuniversityglobal.vitalsource.com/#/books/9781323497821/
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