For this assignment, you will need to use the attached template and complete the attached workbook along with it.
The risk analysis work you did in the first assignment was a great start. It helped to paint a picture of
where these two companies are in their corporate lifecycles, the threats and opportunities each faces, and
the defensibility of their economic moats – a metaphor that Buffett loves to use.
In this assignment, you will continue your analysis by comparing key performance management metrics of
our two companies, identifying areas of relative strength and weakness, and suggesting ways that each
company could improve, thereby increasing its valuation. To do this, you will examine trends in order to
identify variances and comparisons to: (1) establish benchmarks, (2) identify best practices, and (3) look
for signs of superior performance. This analysis is critical in determining the value of each company, as
well as evaluating whether potential acquisition or merger opportunities exist which could create greater
value and synergies than those of operating the companies as separate entities.
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