Personal Branding Assignment #1

The overall goal of the personal branding assignment is for you to create a website that will allow you to execute a number of digital marketing strategies discussed in class. It is my preference that you use this opportunity to build a site that showcases “you,” so that it will later help you secure a career. If you wish to use this opportunity to create a website for a new business or something you are passionate about, it will not affect your grade negatively, as long as it will allow you to complete all the assignments.

Please give me the URL to your PageCloud website in your report.

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Complete the overall website design including all relevant pages and content (except creating a blog post). Provide links and screenshots. Don’t forget about how it will look on mobile. Show screenshots.

Define your higher goal for your website and at least 3 objectives you would like to achieve.

Define your target audience(s). Who are they? what do they like? What do they do? Please be as specific as possible.

Establish brand guidelines for your website. Be specific, list all or any other items like a mission statement, “tone of voice,” target audience, color palette, style type, etc.

Setup your Google Analytics account and place your Google Tag Manager script into your PageCloud account. Show with screenshots. Ensure that Google Analytics is set up correctly by running tests. Go to your site multiple times a day. Also, get other people to go to your site and see if GA is registering data. Show screenshots to ensure that data is being recorded.

Keyword Research – Research a few strategic keywords in Neil Patel’s Ubersuggest. Find keywords that are relevant to your brand with higher searches and lower competition. List at least 5 different keywords or keyword phrases and explain why you chose them.

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