1.PEST Analysis: Complete a PEST analysis on the external factors that affect Airbnb readiness to compete. What are the political, economic, social, and technological factors that affect the company?
2. Prioritized List: Based on the PEST analysis, examine and address the key issue from each quadrant to assist in the success of your chosen company. Include supporting rationale and research as needed.
3. Readiness: Based on external factors, evaluate the Airbnb readiness to compete in the business environment of the market domain. Support your evaluation with information from your market domain evaluation and PEST analysis.
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