Project Survey Design

Project 2: Survey Design

In this assignment, you will design a survey—including a sampling plan and questionnaire—to gather information on a population of interest, such as clients of a program, residents of a community, or employees of an organization.

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Prepare your assignment in the form of a memo that presents a research plan to do the survey. Your research plan should include the following parts:

Purpose (paragraph 1):
Briefly describe the purpose of your survey: What information are you seeking (and why)?
Population (paragraph 2):
Define the target population of interest for your survey. Choose a real population, such as clients of an actual program, or residents of a community you live or work in.
Briefly describe the population in your own words and include some facts about the actual size or characteristics of the population.
Sampling plan (paragraph 3):
Describe how you will sample survey respondents. Will you survey everyone in the population (a census), or will you survey a sample? Will your sample be a random sample and, if so, what type of random sampling method will you use?
Survey mode (paragraph 4):
What mode of data collection will you use? In other words, will your survey be an in-person interview, a telephone interview, a self-administered paper questionnaire, an Internet survey, or some other approach?
Explain your choice of a mode and why you think it would work best for surveying your target population.
Measures (paragraph 5):
Describe the measures or variables of interest in your survey. You should list at least 5-10 substantive variables, plus necessary demographic variables (such as age and gender).
For each variable, provide a brief conceptual definition, the level of measurement, and location on the questionnaire. It might help to use a table like this:
Measure (variable) Conceptual definition Level of measurement Question number
Citizen satisfaction How satisfied citizens are with local government services Ordinal Q7
Etc. Etc. Etc. etc.
Questionnaire (attachment):
Finally, design a questionnaire to measure your substantive variables and necessary demographic variables. Attach a copy of your questionnaire to the memo.

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