For the purposes of this assessment you are to select an Asian company that operates internationally with another country within the ASEAN region. Drawing on key concepts from international business strategy and management literature, you are expected to investigate your chosen company along the parameters listed below. Please note that this list is not exhaustive BUT your report MUST address the elements listed below

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: i. Discuss the company that you have selected and outline the business opportunities that your chosen company has sought in the international market within the ASEAN region.

ii. The business model and strategy that your chosen company has engaged to enter another Asian country within the ASEAN region. Describe and discuss the processes and challenges of your chosen company when considering internationalization into the country that you have selected. You will be expected to consider issues such as business models and strategies that your company might have to engage in as well as the institutional voids/presence and regulations that may either help or hinder your company’s foray into your chosen market.

iii. The leadership structure and practices of your chosen company iv. Identify the main challenges and risks faced by the firm when operating internationally in your selected country. You will be expected to demonstrate that you have engaged in appropriate, relevant and current research pertaining to the selected country. Please note that your research is expected to be practical and real-world based. You will be expected to research the actual situation faced by companies in your chosen Asian company.

Additional Requirements: a. Font Size: 12 pt. (Arial or Calibri) b. Line Spacing: 1.5 c. Referencing: APA 6th Style You are expected to use a minimum of 10 academic references (textbooks, books for academic audiences and journal articles).

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