Understanding COOP

This is a situational analysis paper, on a program that I attended. It was an apprenticeship. There are 2 tracks, Data analytics and Digital marketing. I did data analytics. Here’s the website for more info. https://coopcareers.org/data-analytics

A Situational Analysis* is one component of a Marketing Plan and as such it will give you the opportunity to showcase your research and writing skills, while providing a valuable service for your internship organization. To assist you in writing your Situation Analysis, please visit the website
and follow each of the steps included in the Situational Analysis portion of the tutorial, except the Analysis of Financial Condition. Please note that you will find templates for each of the sections of the Situational Analysis by clicking the right arrow underneath the Situational Analysis outline on the webpage. In addition to providing additional information, this outline also shows how the Situational Analysis fits into the larger Marketing Plan if you left click on the arrow. If you are doing a second internship at the same company, please note that Alternate Project proposals are due to me at the same time as your Cool/Uncool Things papers.

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Your Situational Analysis should be researched (including citations for any references you include) and presented to your supervisor both orally and in written form (typed). If done correctly, it should end up around 10 pages in length. Sources of data can include internal company data, interviews with management personnel, competitor analysis, customer focus groups, surveys or interviews, and physical observation. If you need help with the paper, visit me during office hours. All sources of research including books, periodicals, web sites, interviews and other research must be referenced in the text and cited in footnotes. The elements of the Situation Analysis include the following.
Situation Analysis
• Current Product(s)
• Current Target Market(s)
• Current Distributor Network(s)
• Current Competitor(s)
• External Forces
• Summary

Each section must be labeled using the section titles above.

All papers should be double-spaced with 12 pt. font. References should be cited where appropriate in the Situation Analysis. You may use any style (end notes, footnotes, etc.), as long as you are consistent throughout.

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