You and your partner are entrepreneurs who want to start manufacturing

Your partner is primarily responsible for designing and developing such a smartphone and you are responsible for the business aspects. More particularly, you are looking for suppliers and manufacturers of raw materials and parts as well as a factory that can assemble the parts into products. You are also developing a marketing strategy by identifying appealing product features, product specs, product version release cycle, target customers, sales channels, pricing strategy, corporate and brand image, etc.

You and your partner found a venture capital firm that seriously considers investing enough money for you and your partner to start the business.

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Before a partner of the venture capital firm makes the final decision, she requested a report that shows your strategic decisions about appealing product features, main product specs, product version release cycle, the target customers, sales channels, pricing strategy, corporate and brand image as well as how to select suppliers and assembly factory.

Use well-accepted theories, relevant data, facts, examples, credible expert opinions, and other credible evidences to justify your decision for your company to be socially responsible to be successful. Report should be single-spaced and the body of your report should contain around 1500 words excluding the references. It must be professionally formatted.

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The body of your report must contains (approximately 1500 words):

4.1. Product Features, Main Product Specs and Product Version Release Cycle
4.2. Target Customers
4.3. Sales Channels
4.4. Pricing Strategy
4.5 Corporate and Brand Image
4.6. Requirements (or Selection Criteria) for Suppliers
4.7. Requirements (or Selection Criteria) for Assembly Factory

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